Please review a list of abbreviations we use in our work below.

Abbreviations

• AA&U:  Awareness, Attitude, and Usage

• AAU:  Awareness, Attitude, and Usage

• B2B:  Business to Business

• B2C:  Business to Consumer

• CAPI:  Computer Assisted Personal Interviewing

• CASI:  Computer Assisted Self Interviewing

• CATI:  Computer Assisted Telephone Interviewing

• CAWI:  Computer Assisted Web Interviewing

• CLT:  Central Location Test

• CPC:  Cost Per Complete

• CPI:  Cost Per Interview

• FTF:  Face-to-Face

• IDI:  In-Depth Interviews

• IR :  Incidence Rate

• LOI:  Length of Interview

• OFAC:  U.S. Treasury Department’s Office of Foreign Assets Control

• PAPI:  Paper And Pencil Interviewing

• POS:  Point of Sale

• RDD:  Random Digit Dialing

• SAPI :  Smartphone Assisted Personal Interviewing

• SASI :  Smartphone Assisted Self Interviewing

• SEMA:  Canadian Special Economic Measures Act

• TAPI:  Tablet Assisted Personal Interviewing

• TASI :  Tablet Assisted Self Interviewing

• Telephone depth interviewing (TDI)

• U and A:  Usage and Attitude

• U&A:  Usage and Attitude 

• WAPI:  Web Assisted Personal Interviewing

Definitions

• Completion Rate:  % completing the questionnaire out of those agreeing to be interviewed.

• Contact Rate:  % agreeing to be interviewed out of those contacted.

• Response Rate:  % completing the interview out of those contacted.

• Internal consistency:  Different people, same test.

• Inter-rater:  Same people, different times.

• Parallel-forms:  Different people, same time, different test.

• Test-retest:  Different questions, same construct.