Iranian Views on the Quality of Products from 10 Countries

As the negotiators from Iran and the P5+1 countries push for a final deal, many non-Iranian producers of consumer goods are pondering whether or not they should enter into Iran’s market if US and UNSC sanctions against Iran do get lifted. Among issues they often ponder and inquire about, is how well their brand is recognized and what kind of quality Iranians associated with products produced in various countries.

In its June 2015 CATI omnibus survey, asked Iranians to rate the quality of products produced in ten countries. In short, while German and Japanese products are highly regarded, Iranians have very negative feelings toward Chinese goods: